My Approach

Hi, I’m Will—a product designer with over 7 years of experience creating intuitive, high-performing experiences across e-commerce, wellness, and digital platforms.

I combine a deep curiosity for user behavior with a focus on clarity and action. Whether I’m simplifying a complex app flow or crafting a high-converting landing page, I aim to design experiences that are thoughtful, approachable, and grounded in real user needs.

I’ve led UX strategy, built scalable design systems, and shipped features that drive measurable engagement. From research and prototyping to interaction design and testing, I bring structure and adaptability to fast-paced teams.

Outside of digital product design work, I help brands tell their stories visually—with high-quality photography and content for websites, social media, and marketing campaigns.

What I Value
  • Clarity over complexity

  • Listening before designing

  • Inclusive, user-first thinking

  • Clean, scalable systems

  • Details that drive impact

What I Bring
  • 7+ years of product design experience

  • Expertise in e-commerce, wellness, and tech

  • UX strategy, research, and prototyping

  • Content creation & photography for brands

  • A calm, focused presence in fast-moving teams

Currently converting a camper van

When I’m Not Working

If I’m not designing or editing photos, you’ll probably find me out climbing.

200ft climb in Zion National Park

Climbing at Tramway

Crimping small grips in Red Rock