Professional Experience
Lead Product Designer
Betacache (formerly Just Beta) | September 2023 – May 2025
Led the end-to-end redesign of Betacache’s cross-platform video platform, transforming fragmented user flows into a unified, responsive experience. Combined marketing insights, user research, and rapid prototyping in Figma to drive a 900% increase in daily active users and improve mobile-first content discoverability.
Built a modular design system and style guide adopted across product and marketing teams, ensuring visual consistency in growth campaigns, product pages, and feature launches—while reducing design debt by 30%.
Collaborated with engineers and stakeholders in an Agile workflow to ship performant, scalable UI updates that improved session engagement and platform usability.
Product Designer
Chubby Rice | September 2021 - November 2023
Designed and tested Chubby Rice’s iOS ordering experience from the ground up, turning complex restaurant logistics into a fast, mobile-optimized flow. Created high-fidelity mockups and UI components used in pre-launch marketing assets and app store visuals.
Led UX research through 40+ in-depth interviews, identifying key pain points and product opportunities. Resulted in a 90% customer satisfaction rating and higher order completion through streamlined interface updates.
Lead UX Designer
Hangar 18 Climbing Gyms | March 2017 – December 2023
Led research and design for member onboarding and in-gym experience flows across Hangar 18’s locations, serving 12,000+ climbers.
Applied universal design principles to deliver cohesive, inclusive experiences across social media, marketing, and in-person communications—resulting in a 25% increase in daily check-ins and a 30% boost in social media engagement.
UX Researcher (UXR)
Maria Pareo Pyschoenegetic Work | July 2022 – November 2022
Conducted usability testing and user interviews via UserTesting to identify key friction points in the e-commerce customer journey. Delivered actionable UX/UI recommendations that doubled site traffic and conversions, surpassing pre-defined performance benchmarks.
Collaborated with stakeholders through JIRA and weekly workshops to refine the purchase flow, contributing to a 20% increase in web-based revenue.
Technical Skills
Figma
Responsive Design
UX Research
Interaction Design
UX/UI Design
Hi-Fi Prototyping
Mockups
Design Systems
Agile/Lean UX
Wireframing
User Testing
Data-Driven Design
AI Platform Design
Accessibility(WCAG 2.1)
Core Skills
Excellent Problem-Solving
Leadership
Empathy
Cross-Functional Collaboration
Strategic Thinking
Mobile-First Design
Adaptability
Visual Storytelling
Interaction Design
Expert with
