Will Avelar – Product Designer | UX Strategy & Solutions | Systems & Workflows

French Florist | March 2025 – Present

Audited and redesigned end-to-end retail service workflows across order intake, fulfillment, and post-purchase support by identifying systemic breakdowns through live task observation and ethnographic research.
Translated research into standardized service flows and decision frameworks in Figma. Partnered with operations stakeholders to ship multiple system enhancements, reducing handling time and improving consistency, cutting average resolution time by ~50%.

French Florist | March 2025 – Present

Audited and redesigned end-to-end retail service workflows across order intake, fulfillment, and post-purchase support by identifying systemic breakdowns through live task observation and ethnographic research.
Translated research into standardized service flows and decision frameworks in Figma. Partnered with operations stakeholders to ship multiple system enhancements, reducing handling time and improving consistency, cutting average resolution time by ~50%.

Betacache (Just Beta) | September 2023 – May 2025

Led the end-to-end redesign of Betacache.com’s cross-device video platform unifying fragmented user flows into a responsive, mobile-first experience. Leveraged user research, marketing insights, and rapid prototyping in Figma to improve content discoverability and drove a 9× increase in daily active users.
Built a modular design system and style guide that was widely adopted, improving visual consistency across growth campaigns and reducing design debt by 30%. Collaborated with cross-functional teams in an Agile environment to ship UI improvements that increased session engagement and overall platform usability.

Chubby Rice | September 2021 – Nov 2023

Designed a ground-up ordering experience concept for Chubby Rice’s iOS app, translating ambiguous requirements into a structured product direction using journey mapping, wireframes, and interactive prototypes in Figma.
Led UX research through in-depth user interviews with 40+ target users, identifying pain points and actionable product opportunities, resulting in an app experience that tested at 90% customer satisfaction.

Hangar 18 Climbing Gyms | March 2017 – December 2023

Conducted ethnographic research and developed design roadmaps using Figma, validated through user testing, to deliver accessible, user-centered experiences to the diverse needs of the climbing demographic.
Applied universal design principles and a design thinking framework with other designers to create inclusive experiences for 12,000+ users. Implemented scalable, accessible design solutions that increased daily check-ins by 25% and online social engagement by 30%.

Hangar 18 Climbing Gyms | March 2017 – December 2023

Conducted ethnographic research and developed design roadmaps using Figma, validated through user testing, to deliver accessible, user-centered experiences to the diverse needs of the climbing demographic.
Applied universal design principles and a design thinking framework with other designers to create inclusive experiences for 12,000+ users. Implemented scalable, accessible design solutions that increased daily check-ins by 25% and online social engagement by 30%.