Will Avelar

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Will Avelar

AI-Assisted Product Designer

AI-Assisted Product Designer

AI-Assisted Product Designer

Hi there, I'm Will

Hi there, I'm Will

I design user-centered, scalable B2C and E-commerce experiences using UX strategy, research, UI design, and AI-assisted workflows.

I design user-centered, scalable B2C and E-commerce experiences using UX strategy, research, UI design, and AI-assisted workflows.

Featured Projects

Service Designer | E-Commerce, Retail

Designing a Streamlined Customer Experience

A systems overhaul for French Florist’s first franchise conversion

50% reduction in customer resolution time

Tech & Software

Systems Design

Service Design

Product Designer | Health & Fitness, SaaS

Scaling an Online Video Platform for Digital Growth

Redesigning a web-based video platform for rock climbers

9x increase in daily visitors and global reach

Tech & Software

Desktop

Mobile

Product Designer | E-Commerice, iOS

Designing a Seamless Mobile Ordering Experience

A ground up mobile app experience prioritizing the checkout process

30% increase in engagement

FoodTech

Payment Flows

Mobile

UX Researcher | E-Commerce

Optimizing Marketplace UX to Increase Revenue and Retention

Leveraging UX research to improve an online health space.

Doubled customer conversions

Marketplace UX

Healthcare

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