Will Avelar – Product Designer | UX Strategy & Solutions | Systems & Workflows

Product Design

I have 8+ years of experience designing consumer-facing and internal experiences. I'm focused on optimizing complex workflows using research, systems thinking, and data-informed design to improve efficiency and deliver scalable product solutions.

Service Designer | E-Commerce, Retail

Designing Operational Systems for a Retail Franchise

A systems overhaul for French Florist’s first franchise conversion improving handling time and average resolution time by ~50%.

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Product Designer | Health & Fitness, SaaS

Scaling an Online Video Platform for Digital Growth

Redesigning a web-based video platform, driving a 9x increase in daily visitors and expanding global reach

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Product Designer | E-Commerice, iOS

Designing a Seamless Mobile Ordering Experience

A ground up mobile app experience, leading to a 30% increase in engagement and a smoother digital ordering flow.

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UX Researcher | E-Commerce

Optimizing Marketplace UX to Increase Revenue and Retention

UX research and usability improvements, driving a 20% increase in engagement and doubling conversions

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UX Designer | Health & Fitness

Enhancing Gym Accessibility & User Retention Through UX Strategy

Inclusive design strategies that increased community engagement by 25% and improving user accessibility

Coming Soon

Product Designer | AI, B2C

Improving AI-Driven Conversations to Enhance Retention & Trust

Uncovered UX pain points impacting retention and engagement, proposing scalable design improvements

Coming Soon

Home

Product Design

Beyond UX

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